Provider behavior, at facility and community levels, is increasingly recognized as a key facilitator and, in some cases, barrier to demand for and use of quality voluntary family planning and reproductive health (FP/RH) services, which can affect FP/RH outcomes. MOMENTUM Integrated Health Resilience and MOMENTUM Country and Global Leadership  team members were among co-authors for a paper published in Global Health: Science and Practice that stresses the importance of “shifting the mindset” on how practitioners implement provider behavior change interventions for more successful FP/RH outcomes. The paper contributes to a common understanding of provider behavior change and charts a way forward for this nascent, yet critical, mindset focused on improving FP/RH outcomes.