C4C was developed by Population Services International (PSI), which leads MOMENTUM Private Healthcare Delivery. PSI used a robust review of evidence and included inputs from technical communities of practice and support from USAID to develop C4C. C4C resource materials include thorough training in C4C techniques and the use of the Choice Book for Providers, a job aid and visual tool that helps facilitate dialogue between providers and clients during counseling sessions. MOMENTUM Private Healthcare Delivery uses C4C’s person-centered approach for better quality of care and client satisfaction with their chosen method of contraception.

Learn more about C4C

Download and explore the C4C Choice Book and Training materials