This brief profiles how MOMENTUM adapted and scaled up an evidence-based Rwandan radio program on nurturing care called "First Steps Intera za Mbere." The program adapted to COVID-19 restrictions to respond to the urgent need created to reach caregivers with vital health information and prevention measures while also expanding the program's reach across the country. "First Steps Intera za Mbere" supports caregivers to provide nurturing care, support child development, improve learning outcomes, and increase emergent literacy promotion for children ages zero to three years old through group sessions and radio programming.