Program & Technical Resources

Case Study: India | Micro-Targeting for Equitable COVID-19 Vaccination

This case study illustrates how USAID’s MOMENTUM Routine Immunization Transformation and Equity project, in partnership with the Government of India and the Ministry of Health and Family Welfare, used a micro-targeting strategy to identify and convey information about COVID-19 vaccination to marginalized and hard-to-reach populations across 18 states in India. It discusses related opportunities, challenges, and key lessons for the global health community.

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